Video Ad Completion Rate (VTR) & Cost Per Completed View Calculator
Calculate video View-Through Rate (VTR %), 3-second hook rate, Cost Per View (CPV), and Cost Per Completed View (CPCV) for TikTok, YouTube, and Meta Video Ads.
Calculator Inputs
Live Real-TimeVideo View-Through Rate (VTR %)
Cost Per Completed View (CPCV)
0.07 %
3-Sec Hook Rate (%)
54.17%
Cost Per 3-Second View (CPV)
0.04 %
Mid-Video Drop-Off Rate (%)
44.62%
Strong Hook: Over 50% hook retention indicates great opening imagery and curiosity-inducing messaging.
Video Retention Funnel
Detailed Calculation Breakdown
Calculation Methodology
VTR % = (Completed Views / Video Starts) * 100. Hook Rate % = (3s Views / Impressions) * 100. CPCV = Total Spend / Completed Views.
Important Legal & Educational Disclaimer
This video marketing analytics tool measures retention curve and view efficiency metrics.
This calculator is designed for educational and informational purposes only based on public statutory frameworks. The outputs do not constitute binding financial, tax, or legal advice. We assume no liability for decisions made based on these estimations. Always verify with the relevant official authorities or a certified professional advisor.
Frequently Asked Questions
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